Public Relations involves supplying information that is factual, interesting and newsworthy to media. PR differs from advertising in that you do not pay for time or space. You have to earn coverage with interesting, timely material. NYIGF is a great place to initiate a PR campaign, with 500+ representatives – from trade and consumer media outlets – attending each semi-annual edition.

Create a press kit with information about your company and your new products as a tool for editors to use. If you don't know what to include in a press kit, GLM has assembled some tips & tools you can use to get started. Click here for press kit basics. 

Send information to the press. You can target consumer (newspapers, magazines, websites and blogs) or trade (industry journals and websites). In either case, make sure that your information is relevant to the editorial content and readership of each media outlet you contact; and give yourself plenty of lead time (most monthly print publications need information at least two months before each issue).

Click here for a list of key trade media contacts. We provide names, emails and links to their websites to facilitate your pre-show outreach, as well as your year-round communication with industry press. 

Questions? If you have additional questions about pre-show media outreach, contact Steel Associates, PR Consultant for NYIGF.

Make sure your company and products are visible to press when you get to the show. Remember you are competing with 2,800 other companies for time and attention!

Press Center

Be sure to deliver your press kits to the NYIGF Press Center, the central check-in point for all editors visiting NYIGF. The NYIGF Press Center, which is open during all Show days and hours, is located on the 4A Terrace at the North End of the Javits Center. We recommend that you deliver 25-30 press kits during set-up; and that you keep another 10 kits in your booth for press who visit your booth. (Note: Pier exhibitors can deliver their press kits to the show office at each Pier and GLM will handle delivery to Javits.)

Press Conferences
A press conference brings editors together for delivery of news and information. Hosting this type of event may help you generate extra awareness and editorial coverage, if you have a product launch, or something especially newsworthy to announce. Steel Associates, NYIGF PR Consultant, can assist you with scheduling and logistics.

In-Booth Events

Consider hosting an in-booth event to drive traffic (press, as well as attendee) to your booth. (Examples of in-booth events can include celebrity appearances, in-booth demonstrations or special promotions.) Be sure to give yourself plenty of lead time, as advance planning – and promotion – is key to the success of these activities. With advance notice of the date, time and details, we may be able to include your event in our schedule of events, to post details in the press center and more.