pre-show media outreach

Public Relations involves supplying information that is factual, interesting and newsworthy to media. PR differs from advertising in that you do not pay for time or space. You have to earn coverage with interesting, timely material.

Create a press kit with information about your company and your new products as a tool for editors to use. If you don't know what to include in a press kit, GLM has assembled some tips & tools you can use to get started. Click here for press kit basics.

Send information to the press. You can target consumer (newspapers, magazines and websites) or trade (industry journals & websites). In either case, make sure that your information is relevant to the editorial content and readership of each media outlet you contact; and give yourself plenty of lead time (most monthly print publications need information at least two months before each issue). Click here for a list of key trade media contacts.

NOTE: You also can request a list of pre-registered press, if you want to target your outreach. This list is typically available 6-8 weeks before the show and will be most helpful in inviting press to see you at the NYIGF. Contact Steel Associates to request this list. Please include your company name and booth number with the request.

free editorial opportunities

We're already working on winter 2011 previews! Pleace check the website regularly for details about free editorial opportunities!

Tableware International – November/December issue
Deadline: Friday October 8, 2010

The November/December issue of Tableware International will preview the NYIGF and its exhibitors’ Winter 2011 NEW product introductions. Participation in this editorial preview is FREE, and all product selections will be made by Tableware International.

Editorial submissions should include the following:
• At least one product image (a high-res file, minimum 300 dpi)
• A paragraph of text with detailed product and range information (collection name, colourways, sizes, retail pricing)
• Relevant contact information for orders, etc.

The following products are relevant to Tableware International readers: barware, china, cutlery/flatware, dinnerware, glassware, kitchenware, table linens and decorative tabletop items including vases and bowls. To learn more, follow this link to the latest digital edition:
http://content.yudu.com/Library/A1omx3/TablewareInternation/resources/index.htm

Send information and images, by Friday, October 8, 2010, to:
PLEASE NOTE: early submissions are encouraged due to limited space

Jo Cooper, Editor
jo@lemapublishing.co.uk
For questions, call Jo in England at: 44(0)1442 289930

Please send a copy of all materials submitted to Sandy Lee, PR consultant for NYIGF, by email at sandylee@cathysteelassociates.com. Please include the “TABLEWARE INTERNATIONAL/ COMPANY NAME” in the subject line.

onsite pr opportunities

Make sure your company and products are visible to press when you get to the show. Remember you are competing with 2,700 other companies for time and attention!

Press Center

Be sure to deliver your press kits to the NYIGF Press Center, the central check-in point for all editors visiting NYIGF. The NYIGF Press Center, which is open during all Show days and hours, is located on the 4A Terrace at the North End of the Javits Center. We recommend that you deliver 25-30 press kits during set-up; and that you keep another 10 kits in your booth for press who visit your booth. (Note: Pier exhibitors can deliver their press kits to the show office at each Pier and GLM will handle delivery to Javits.)

If you would like to ship your press kits to Javits in advance of the Show:

New York International Gift Fair
c/o Freeman
Jacob K. Javits Convention Center
655 W. 34th Street (39th Street and 12th Avenue)
New York, NY 10001-1188
Attn: Show Management
Press Center - 4A Terrace
To arrive: August 11, 2010

Press Conferences
A press conference brings editors together for delivery of news and information. Hosting this type of event may help you generate extra awareness and editorial coverage, if you have a product launch, or something especially newsworthy to announce. For assistance with scheduling, contact Steel Associates.

In-Booth Events

Consider hosting an in-booth event to drive traffic (press, as well as attendee) to your booth. (Examples of in-booth events can include celebrity appearances, in-booth demonstrations or special promotions.) Be sure to give yourself plenty of lead timeas i.e. advance planning – and promotion – is key to the success of these activities. With advance notice of the date, time and details, we may be able to include your event in our schedule of events, posting in the press center or other means. For assistance, contact Steel Associates.