NYIGF Market Readiness Training – Exhibitor Education
GLM and Right Angle Strategies will jointly produce a series of pre-show “Market Readiness” Webinars for NYIGF exhibitors. Industry veterans, Stu Teller and Laura Blunt of Right Angle Strategies, will help exhibitors maximize their tradeshow experience through webinars before and after the show, as well as an in-person session during NYIGF. As an added bonus, exhibitors who participate in these educational sessions will receive a free 15-minute, in-booth business consultation during the Fair.
Pre-Show Market Readiness Program – Marketing Tools to Make Your Show a Success
Thursday, April 26, 2pm – 3:30pm
Use pre-show marketing and planning to maximize your NYIGF opportunities and sales! Join industry veterans, Stu Teller and Laura Blunt of Right Angle Strategies and NYIGF PR consultant Cathy Steel of Steel Associates, for an overview of tools you can use to drive customers to your booth. Subjects will include pre-show direct marketing, advertising and public relations, telemarketing, onsite promotions and give-aways and more!
Free for all exhibitors. Registration Deadline: Wednesday, April 25
Pre-Show Market Readiness Program – How to Attract Buyers and Close the Sale
Thursday, May 31, 2pm – 3:30pm
Don’t just show up at market, stand out! Join industry veterans, Stu Teller and Laura Blunt of Right Angle Strategies, and Russ Jones of HomeStyle, and learn techniques successful companies use to attract buyers, engage their interest in products, and close sales. Subjects will include creating captivating booth space, capturing buyer interest, addressing common buyer questions and techniques to close the sale and obtain leads.
Free for all exhibitors. Registration Deadline: Wednesday, May 30
Pre-Show Market Readiness Program – NYIGF Piers 92 & 94 Operations Made Easy
Thursday, June 28, 1pm – 2pm
Make your Pier move-in and move-out as smooth as possible! Join GLM’s Operations team (affectionately known as the “Ops Squad”) for an overview addressing pre-show operations, set-up specifics and break-down instructions that can save you time and money! Be sure to review the NYIGF Set-Up Manual, online at www.nyigf.com before and after the session for additional information.
Free for all exhibitors. Registration Deadline: Wednesday, June 27
Pre-Show Market Readiness Program – NYIGF Javits Center Operations Made Easy
Thursday, June 28, 3pm – 4pm
Make your Javits Center move-in and move-out as smooth as possible! Join GLM’s Operations team (affectionately known as the “Ops Squad”) for an overview addressing pre-show operations, set-up specifics and break-down instructions that can save you time and money! Be sure to review the NYIGF Set-Up Manual, online at www.nyigf.com before and after the session for additional information.
Free for all exhibitors. Registration Deadline: Wednesday, June 27
Post-Show Market Readiness Program – How to Manage Orders and Leads Generated
Thursday, August 30, 2pm – 3:30pm
Post-show follow-up is as important to your sales & marketing as the show itself! Join industry veterans, Stu Teller and Laura Blunt of Right Angle Strategies, for an overview of successful strategies for following-up on leads and closing sales. Subjects will include order and payment processing, lead follow-up, working with sales agencies and more! In addition, Eric Dean of Whereoware.com will offer tips for maximizing post-show leads through NYIGF’s Online Catalog Gallery.
Free for all exhibitors. Registration Deadline: Wednesday, August 29
Registration will be live starting in April. For questions about the Market Readiness Training series, contact Julia Dexter.